Baseline and audit
Before anything changes, your current landing pages, search queries, positions and indexed URLs are exported and recorded. This baseline shows what must carry over and what needs fixing.
Get a new website and keep your rankings.
Get your website redesigned or moved to a new platform with every indexed URL kept or redirected, so the search traffic you have already earned carries over. Rio Day Trip was rebuilt from a website-builder template as a custom multilingual site with 51 permanent redirects and kept its search rankings, and SRS Networks reported roughly 3x the website visitors 6 months after its rebuild. Redesigns run on WordPress, Shopify, Webflow or custom code.
Updated 27 October 2026
| What you get | A new design, a URL map, 301 redirects, and SEO checks before and after launch |
|---|---|
| Platforms | WordPress, Shopify, Webflow or custom code, including moves between them |
| Timeline | About 2 to 4 weeks for a full website, plus URL mapping time on large sites |
| Who it suits | Businesses whose website looks dated, loads slowly, converts poorly or is limited by its platform |
| To start | Access to your current site and domain, plus any analytics or search data you have |
| Proof | Rio Day Trip: 182 routes built, 51 permanent redirects, search rankings kept |
What you get
A redesign that protects your search traffic.
The migration is planned before the first screen is designed, so the new site improves your design, structure and speed while the pages that already rank keep their place.
URL map and 301 redirects
Every indexed URL is kept exactly or sent to its new page with a permanent redirect. Rio Day Trip kept its legacy paths character for character and redirected 51 obsolete and duplicated URLs.
New design and structure
Get a modern design in your brand, with pages grouped so visitors find your services quickly. SRS Networks went from roughly 60 services in an unstructured catalog to 6 clear categories and 10 city pages.
Faster pages on phones
The new build is made for phones first, with lighter code and modern hosting. Rio Day Trip now runs as static files delivered from a CDN, with no application server between the visitor and the page.
Multilingual and technical SEO
Canonicals, hreflang, sitemaps and structured data are set up for every page and language. Trip in Brazil runs 6 languages and scored 100% Semrush Site Health with 0 errors across 313 pages.
Checks after cutover
After launch, every old URL is tested for a working page or a 301, and redirects, canonicals and sitemaps are verified on the live host. The previous version is kept ready, so the move can be rolled back at once.
Compare
Refresh, redesign or migrate.
The right scope depends on what is holding your current site back. These are the differences in work, risk and cost between the 3 options.
| Compare | Design refresh | Full redesign | Platform migration |
|---|---|---|---|
| What changes | Colours, fonts, images and page layouts on the same platform and structure | Design, page structure, navigation and content; the platform can stay or change | The platform under the site, such as a website builder to custom code or WordPress to Shopify |
| Suits | A site with good structure and rankings that looks dated | A site with unclear structure, weak enquiries or content that no longer fits the business | A site limited by its platform's speed, cost, features or ownership |
| Content work | Little; most text stays | Pages rewritten, merged and regrouped | Content moved as it is, or rewritten during the move |
| URL changes | Usually none | Some pages are merged, split or renamed | URL patterns often change between platforms |
| SEO risk | Low | Medium; needs a URL map and redirects | Highest; needs a full URL map, redirects and checks after cutover |
| Redirects and checks | Rarely needed | A 301 for every changed or removed URL | A 301 for every URL whose path changes, plus canonical, hreflang and sitemap checks |
| Relative cost | Lowest | Higher | Depends on site size and the platforms involved |
Start with the main problem: a dated look calls for a refresh, poor structure or weak enquiries call for a redesign, and platform limits call for a migration.
Proof
Rebuilds that kept and grew search traffic.
Rio Day Trip moved from a hosted website-builder template to a static custom build with 182 routes, 175 URLs in the sitemap and 51 permanent redirects, with English and Hebrew in their own indexed URL spaces, and kept the rankings it had earned. SRS Networks replaced an early-2000s website with a WordPress rebuild, 6 service categories and 10 city pages, and reported roughly 3x the website visitors 6 months later. Trip in Brazil launched in 6 languages with canonicals and hreflang on every page and scored 100% Semrush Site Health across 313 pages.
How it works
6 steps, from call to results.
Every redesign follows the same 6 steps, with the URL map agreed before design starts.
01
Free 15-minute call
Tell Rizer what is wrong with the current site and what it must do next, and receive a quote after the call.
02
Audit and baseline
Your indexed URLs, top landing pages, search queries and positions are exported before anything changes.
03
Plan and design
The URL map, sitemap and content plan are agreed, then the new design is made for phones first.
04
Build
The new site is developed with on-page SEO, canonicals, structured data and every redirect in place.
05
Launch and verify
After cutover, every old URL is checked for a working page or a 301, and the site is monitored daily for the first week.
06
Refine
Pages are refined with real search and visitor data, and SEO and maintenance can continue with the same team.
Cost and time
What sets the cost.
Rizer has no price list. Your quote follows the free 15-minute call and depends on these 4 factors.
8+Years delivering
120+Projects delivered
50+Clients and teams
4.9Average rating
A client review.
"Rizer did SEO on my new travel agency site and we landed our first client within days. Clear reporting, kind communication, real results."
Benni Klein, Owner, Accessible Trip Brazil
More pages
Related services.
Questions
Questions about website redesign.
Will I lose my Google rankings if I redesign my website?
Your rankings should carry over if every indexed URL is kept or redirected and the SEO setup is checked after launch. Rankings fall when old URLs return 404 errors, so each URL is mapped to a live page or a permanent 301 redirect. Rio Day Trip moved to a new platform with 51 permanent redirects and kept its rankings. Positions can still move for a short time while Google recrawls the site.
How much does a website redesign cost?
The cost depends on the size of the site, the number of URLs to map, whether the platform changes and how much content is rewritten. Rizer has no price list: the scope is set in a free 15-minute call and a quote follows. A visual refresh on the same platform is a smaller job than a migration with new content and languages.
How long does a website redesign take?
A full website is ready in about 2 to 4 weeks, and large sites need extra time for URL mapping and redirect checks. The audit and URL map come first, so the timeline is clear before design starts.
Can I move my site from a website builder to custom code or WordPress?
Yes, Rio Day Trip moved from a hosted website-builder template to a custom codebase the business owns. Every indexed path was reproduced or redirected, including odd suffixes and historical spellings, and canonicals and hreflang were set for English and Hebrew. SRS Networks moved from an early-2000s website to a WordPress rebuild.
What is a 301 redirect and why does it matter in a migration?
A 301 redirect permanently sends visitors and search engines from an old URL to its new address. It tells Google the page has moved, so the new URL can keep the rankings and links the old URL earned. Without redirects, old links and search results lead to 404 error pages.
Should I refresh my website design or rebuild the whole site?
Refresh the design if the structure and rankings work and only the look is dated; rebuild if visitors cannot find your services or the platform limits speed and features. SRS Networks needed a full rebuild because roughly 60 services had no structure and a single generic page tried to rank in every city it served. The table above shows the difference in scope and risk.
Can you redesign a site on WordPress, Shopify or Webflow?
Yes, redesigns run on WordPress, Shopify, Webflow or custom code, and a site can move between them. The platform guide helps you decide whether to stay on your platform or switch, and ecommerce websites covers store platforms.
What is checked after the new site goes live?
Every old URL is tested for a working page or a 301, never a soft 404, and redirects, canonicals and sitemaps are verified on the live host. The site is monitored daily for the first week, and the previous version stays ready for rollback. Website maintenance and SEO can continue after that.
Start here
Redesign your site and keep your traffic.
Share your current website and what the new site must do, and get a migration plan and a quote after a free 15-minute call.