Google Business Profile
Set the right primary and secondary categories, services, hours, service area, photos and description. Keep the profile current with posts, new photos and new services.
Show up in Google Maps when buyers near you search.
Get local SEO that puts your business in Google Maps and local search results: a complete Google Business Profile, a written page for each area you serve, a simple way to collect reviews and consistent business listings. SRS Networks, an IT provider serving 10 California markets, got a city page for each market and reported roughly 3x the website visitors 6 months later. Local rankings grow over 3 to 6 months.
Updated 27 October 2026
| What you get | Google Business Profile setup and updates, location pages, review requests, citations, local links, monthly reports |
|---|---|
| Timeline | Profile fixes start right away; local rankings grow over 3 to 6 months |
| Who it suits | Businesses that serve customers in set towns or cities, with a shop, an office or a service area |
| Areas | 1 location or many; each town or city you serve can get its own page |
| To start | Access to your Google Business Profile, or the details to create it, plus your address or service area and your list of services |
| Proof | SRS Networks: 10 city pages and roughly 3x the visitors 6 months after relaunch |
What you get
The local SEO work that helps you rank in Google Maps.
Google says it ranks local results mainly on relevance, distance and prominence. Distance depends on where the searcher is, so the work below improves the other 2.
Location pages
Get a page for each town or city you serve, written with local details, the services offered there and a contact form. Each page links to the matching service pages, as on the SRS Networks site.
Reviews
Set up a simple way to ask each customer for a Google review, such as a direct link sent after the job or a QR code on a receipt. Replies to each review show buyers that the business is active.
Citations and consistent details
List your business in the directories that matter for your industry and country, with the same name, address and phone number everywhere. Old and duplicate listings are corrected or removed.
Local links and on-page signals
Add your area and business details to titles, headings and structured data, and earn links from local partners and associations. SRS Networks combined local citations with niche-relevant links.
Monthly local reports
See map rankings, profile views, calls, direction requests and website clicks each month. The report lists the work done and the next steps.
Compare
4 parts of local SEO and what each part does.
Each part does a different job. Most businesses need all 4, in an order set by what is missing today.
| Compare | Google Business Profile | Location pages | Reviews | Citations |
|---|---|---|---|---|
| What it is | Your free business listing on Google Search and Maps | A page on your website for each town or city you serve | Star ratings and written reviews from customers on your profile | Mentions of your name, address and phone number on other websites and directories |
| What it does | It is the listing shown in the map results, with your hours, call button and directions | Gives Google and buyers a page that matches a city plus service search | Helps buyers compare you with nearby competitors | Confirms that your business details are real and the same everywhere |
| Ranking factor | Relevance: categories, services and complete details | Relevance: how well your site matches a local search | Prominence: Google counts review number and score | Prominence: what the web says about your business |
| Who controls it | You own it; Google reviews edits before they show | You, on your own website | Your customers write them; you reply | Directory sites; you claim and correct listings |
| Work involved | Set categories, services, area, hours and photos, then post updates | Write unique copy for each area, add a form and link to services | Ask every customer, reply to every review | Audit listings, fix mismatches and add missing ones |
| If it is missing | You may not appear in the map results at all | 1 page tries to rank in every town and ranks well in none | Buyers comparing listings have less reason to choose you | Mismatched details confuse Google and buyers |
Start with the Google Business Profile if you are not in the map results yet, then add location pages for each area, while reviews and citations build in the background.
Proof
Local SEO for 2 California businesses.
SRS Networks, a managed IT provider serving Salinas and Monterey since 1996, got 10 individually written city pages, each linked to the matching services, plus local citations and niche-relevant links. 6 months after relaunch it reported roughly 3x the website visitors and significantly stronger local rankings. VoIP Services Now launched with 7 California city pages, each with its own local copy, FAQs and quote form; the smaller towns produced its first rankings, and its target keywords reached Google's top 3 within 3 months.
How it works
6 steps, from call to results.
Local SEO starts with the listing Google shows in the map results, then builds the pages and signals behind it.
01
Free 15-minute call
You share your business, the areas you serve and your Google Business Profile, and a quote follows.
02
Local audit
Your profile, map rankings, reviews, listings and location pages are checked against nearby competitors.
03
Profile fixes
Categories, services, service area, hours, photos and description are corrected and completed.
04
Location pages
A page is written for each area you serve and linked to the matching service pages.
05
Reviews and citations
A review request routine is set up, and directory listings are corrected or added.
06
Monthly report
You see map rankings, calls, direction requests and the work done that month.
Cost and time
What sets the cost of local SEO.
Local SEO is priced on the number of areas you target and the work each area needs. A quote follows the free 15-minute call.
8+Years delivering
120+Projects delivered
50+Clients and teams
4.9Average rating
A client review.
"Rizer did SEO on my new travel agency site and we landed our first client within days. Clear reporting, kind communication, real results."
Benni Klein, Owner, Accessible Trip Brazil
More pages
Related services.
Questions
Questions about local SEO.
How do I get my business on Google Maps?
Create or claim your Google Business Profile, verify it and fill in your category, address or service area, hours and services. Google then shows the profile in Maps and in local search results. Ranking higher in those results takes the rest of the work on this page: location pages, reviews and consistent listings.
How long does local SEO take?
Local rankings grow over 3 to 6 months. Profile corrections show once Google accepts the edits, while location pages need to be indexed and reviews build over time. For VoIP Services Now, the first rankings came in smaller California towns, while the bigger terms took longer.
How does Google decide which businesses show in the map results?
Google says local results are based mainly on relevance, distance and prominence. Relevance is how well your profile and pages match the search, distance is how far you are from the searcher, and prominence is how well known your business is, including reviews, links and directory listings. You cannot change distance, so local SEO works on relevance and prominence.
Can I rank in a city where I do not have an office?
Yes, in the local organic results, through a location page written for that city. In the map results, distance to the searcher is a factor, so a nearby address helps. A service-area business can list the areas it serves on its Google Business Profile without showing a street address.
Do I need a separate page for every city I serve?
Yes, if you want to rank in each city. A single page asked to rank in 10 towns tends to rank well in none. Each city page needs its own area-specific copy, local proof and a contact form. On the SRS Networks site, each of the 10 city pages links to the services offered there.
How do I get more Google reviews?
Ask every customer right after the job, with a direct link to your review form. A short message or a QR code on a receipt makes it quick. Reply to each review, and never buy reviews or offer rewards for them, because Google's policies forbid it.
What are citations in local SEO?
Citations are mentions of your business name, address and phone number on other websites, such as directories, map apps and industry listings. Consistent citations help Google trust that your details are correct. The work is to find existing listings, fix any mismatches and add the ones that are missing.
How much does local SEO cost?
The cost depends on how many areas and locations you target, the competition in each, and how much cleanup your profile and listings need. Rizer has no price list. You get a quote after the free 15-minute call, and the wider SEO service can be added if your site also needs technical or content work.
Start here
Get found by customers near you.
Share your Google Business Profile and the areas you serve. A plan and a quote follow the free 15-minute call.