A specialist audience
Travelers with disabilities and their companions need more information and more confidence before contacting a company than a typical leisure buyer.
240 routes. 6 languages. One accessible Brazil.
A complete international travel platform: destination and tour pages, long-form guides, a 205-image accessible gallery, and 6 full language editions, delivered as static output on Cloudflare's edge with zero missing assets.
The build
Scale, with precision.
240 routes, 228 indexable, 6 languages
What we built
The work, up close.
15 pieces of the build, every one a real page from the live site.
Homepage
Inspiration first, confidence second, inquiry third
A cinematic two-frame hero sets the emotional scale, then the page moves deliberately through destinations, tours, experience, proof and contact. Accessible travel buyers need more reassurance before making contact, so the order matters.
14 sections, 1 continuous journey
Tours catalog
Compare without reading paragraphs
Image-led cards with destination names and explore actions make the inventory scannable, so a visitor can shortlist before committing to a long page.
9 destinations, 1 scannable grid
Tour detail
Answer everything between desire and inquiry
Starting price, duration, tour type, overview, inclusions and exclusions, a stage-by-stage plan, route information, guest limits, languages, reviews and related tours, with the booking sidebar staying visible on desktop.
Every question, before the enquiry
Consistency
One template, every destination
The same detailed structure repeats across each destination, so a traveler comparing the Amazon against Rio is comparing like with like.
Repeatable across the catalog
Pricing
A decision-support page, not a checkout
Cost and package context consolidated in one place for visitors comparing options, with clear routes back into tours and inquiry rather than a rigid transaction.
Consultation-led, not checkout-led
Gallery
205 images, treated as product
The gallery is trust infrastructure, not decoration. Thumbnails load progressively, and opening one loads the full-resolution original while preloading its neighbours.
205 lightbox items, 2 curated groups
Trust
Put real people behind the service
Brand story, named team profiles and testimonials. In accessible travel, travelers are buying confidence in people long before they buy an itinerary.
23+ years, named team
Conversion
Start a conversation, not a checkout
WhatsApp, phone, email, a contact form and a lazily activated map. No account creation, because customized accessible travel starts with a conversation about individual needs.
No registration barrier
Editorial
Reach travelers at the research stage
A blog connecting recent posts, categories and long-form guides, giving visitors who are not ready to enquire a productive next action.
Search entry points earlier in the funnel
Long-form content
Destination guides that actually rank
In-depth articles with hierarchical headings, real imagery and internal links into the commercial pages, covering attractions across 14 destinations and topics.
16 editorial guides
Accessible travel content
Content only this business could write
Guides on accessible parks, beaches and wheelchair travel in Brazil are both genuinely useful and impossible for a generic operator to imitate credibly.
Expertise as content strategy
Multilingual
6 complete editions, not a translated homepage
Navigation, copy, chat text, metadata, language relationships and calls to action are all localized, so an international visitor can keep researching in their language after leaving the homepage.
240 localized routes, 228 indexable
Catalog depth
Nine destinations, all equally complete
Iguazu carries the same pricing, duration, inclusions, plan and review structure as Rio. Depth is consistent rather than concentrated on the flagship.
No thin pages in the catalog
Consistency
The template proves itself at scale
Repeating a rich page structure across 9 destinations and 6 languages is what turns 40 pages into 240 without the quality dropping.
40 routes, 6 editions, 240 total
Localization
Six editions, not six homepages
A Spanish visitor gets the whole site in Spanish: navigation, tours, articles, chat copy and calls to action, so research never breaks back into English.
Complete editions, end to end
The client.
Accessible Trip Brazil runs guided, accessibility-focused travel across Brazil, serving travelers with disabilities, their companions and mixed-ability groups with more than 23 years of operating experience.
At a glance
The engagement, on paper.
- Client
- Accessible Trip Brazil, specialists in inclusive and accessible tourism throughout Brazil.
- Industry
- Accessible tourism, private tours and destination experiences for international travelers.
- Scope
- 240 localized routes covering destinations, tour detail, pricing, gallery, editorial guides, company pages and inquiry paths.
- Delivery
- Coded static HTML, CSS and a custom JavaScript interaction layer, built with Vite and served from Cloudflare Pages.
- Languages
- English, Brazilian Portuguese, Spanish, French, German and Italian, each a complete edition.
- Media
- 467 preserved media files totalling roughly 124 MB, and 712 audited local asset targets with zero missing.
- Conversion model
- Consultation and booking inquiries through WhatsApp, forms, email and telephone, with no account required.
The challenge
Breadth and fidelity, at the same time.
A specialist audience, six languages, a heavy media library and a delivery model that had to be both fast and simple to operate.
Complete language paths
Six locales had to cover the entire route set, not just a translated homepage that abandons visitors on the second click.
An image-heavy experience
Hundreds of high-resolution destination photographs had to keep their quality while the pages stayed responsive.
Behaviour is part of the design
Carousels, hero transitions, entrance motion, sticky navigation and the lightbox are all things visitors perceive as the product.
Runtime complexity to remove
Public pages should not depend on a live CMS, PHP runtime and database on every single request.
Real deployment limits
The final package had to fit a manual Cloudflare workflow with hard file-count and file-size constraints.
Project goals
7 goals, in order.
01
Inspire, then reassure
Lead with the emotional pull of Brazil, then answer the practical access questions that follow.
02
Give every destination depth
Tour pages that answer pricing, duration, inclusions, route and guest questions before an enquiry.
03
Localize completely
Six full editions so an international visitor never falls back into English mid-journey.
04
Make the media a feature
Treat 205 high-resolution images as product proof, with an interaction model worth using.
05
Keep it fast under weight
Progressive loading and lazy embeds so an image-heavy site still opens quickly.
06
Simplify public delivery
Static output on the edge, removing the CMS runtime from every page request.
07
Prove it, route by route
Verify routes, assets, media, favicons and content rather than assuming the build is complete.
Our strategy
The decisions behind the build.
Order the page to the decision, not the sitemap
Emotional discovery, then relevant tours, then access and logistics, then proof, then a low-friction conversation. That is how an accessible-travel buyer actually decides.
No account before an enquiry
Customized accessible travel depends on a conversation about equipment, transfers, companions and dates. A registration wall would filter out the exact customers this business wants.
Inquiry-first, not checkout-first
We did not invent a payment or inventory backend the operation does not run. Forms serve the inquiry journey honestly rather than implying a transaction that cannot complete.
Treat media as product, not decoration
Full-resolution originals, verified byte-for-byte, with a preservation archive kept separately so the deployed frontend stays light without losing anything.
Static public delivery
Serving coded static output from the edge removes the CMS, runtime and database from every public request, which cuts both latency and the maintenance surface.
Engineer for the deployment limits
Routes were packed into deterministic files so 240 pages fit a manual upload workflow without dropping a single one, and static assets bypass the router entirely.
The gallery system
205 images, properly built.
In this niche, photographs are evidence. The viewer had to be as good as the pictures.
Verification
Checked, not assumed.
A 240-route site cannot be spot-checked by eye. Every layer was audited and recorded.
AuditResult
RoutesLocalized route coverage240 of 240 present, no route or HEAD failures
AssetsLocal dependency graph712 targets, zero missing
ContentParity sample across 2 languages80 pages, zero missing text or content nodes
GalleryViewer items and originals205 items, 202 byte-identical, 3 restored
Media archivePreserved library467 files verified
FaviconsIcon variants across every pageAll 4 present and byte-exact across 240 pages
SearchSEO auditNo high-severity findings, refinements documented
ResponsiveVisual reviewDesktop at 1440 and mobile at 390 verified
The results
Breadth and precision.
Not a promotional page, but a complete international content and conversion system.
240Localized routes
228Indexable pages
205Gallery items
0Missing local assets
Business impact
What it changes for the business.
Six markets, properly served
An international visitor can research an entire trip without ever being dropped back into English.
Faster, with less to break
Static edge delivery removes the CMS runtime from public requests, cutting both latency and the maintenance surface.
Photography that sells
High-resolution imagery with a real viewer turns the archive into working proof rather than a decorative grid.
Entry points at every stage
Destination pages, tour detail and 16 editorial guides catch travelers from early research through to booking intent.
Contact without friction
WhatsApp, phone, email and forms with no registration, which suits a customer who needs to explain individual requirements.
Provable integrity
Route, asset, media, favicon and content audits mean the site can be re-verified after any future change.
Questions
The short version.
Why move public delivery to static edge hosting?
Because a content site does not need a database on every page view:
- Speed: pages are served from Cloudflare's global network, with static assets bypassing worker execution entirely.
- Fewer failure modes: no PHP runtime or database connection sitting between a visitor and a page.
- Smaller attack surface: no CMS admin exposed on every public request.
- Predictable deployments: revalidation rules mean updates propagate the way you expect.
How do you keep 240 routes correct?
By auditing rather than eyeballing:
- Route manifest: every expected route checked for a real response, including HEAD parity for crawlers and monitors.
- Asset graph: 712 unique local asset targets resolved, with zero missing and no unintended external dependencies.
- Content parity: an 80-page sample across two languages compared node by node.
- Deterministic reports: each audit is machine-readable, so the same checks can be re-run after any change.
Is the site WCAG certified?
No, and we would rather say so plainly:
- What is true: keyboard-operable gallery controls, focus trapping and restoration, live-region updates, alternative text on audited images, reduced-motion support, and touch targets sized for real use.
- What that is not: a formal conformance claim. That requires a dedicated manual and assistive-technology audit against a named WCAG version and level.
- Why it matters here: on an accessibility-focused business, an unverified compliance badge would be exactly the wrong thing to publish.
How does a 205-image gallery stay fast?
By separating what is shown from what is loaded:
- Progressive thumbnails: images load as they enter the viewport rather than all at once.
- Originals on demand: the full-resolution file loads only when an image is opened.
- Neighbour preloading: the next and previous images load in the background so browsing feels instant.
- Lazy embeds: third-party maps activate only when needed, so they never compete with the first render.
Can Rizer deliver a project at this scale?
Scale is mostly a discipline problem rather than a design one:
- Good fit: large multilingual content sites, heavy media libraries, and businesses moving off a CMS without losing depth.
- What carries over: the route manifest approach, the audit tooling, the gallery system and the edge delivery model.
- Next step: book a free call and tell us how many pages and languages you are dealing with.
Keep exploring
View all
More case studies.
Your turn
Big site, heavy media? That is the fun part.
Hundreds of pages across several languages is a discipline problem. We build the system, then prove it route by route.